CIG Brings Community Safety Saturday™ to Monterey, CA


Children, teens and adults alike will learn how to play it safe at this fun, free event on Saturday, September 7, 2013

Monterey, CA (July 29, 2013) –- CIG Insurance Community Safety Saturday™ will be held on September 7, 2013, at Capital Insurance Group’s corporate headquarters, 2300 Garden Road, Monterey, CA 93940, from 10:00 a.m. to 2:00 p.m. This free, family-friendly event, which was developed by CIG in 2010 and has been held throughout California, Nevada, and Washington, features activities, demonstrations, and educational services designed to improve the safety and security of children, teens, families and communities. People of all ages will enjoy free games, prizes, food and a wealth of materials and resources from many different booths staffed by local and regional organizations.

Sandie Borthwick, Corporate Marketing Manager for CIG, remarks, “We are very proud to partner with community safety-oriented public services and to bring this important event to our communities. CIG Insurance Community Safety Saturday was born from our concern and commitment to keep children, teens and families safe. It is fitting that we bring our event to Monterey this year as we celebrate CIG’s 115th anniversary!”

One of the most important features of Community Safety Saturday is a free child car-seat safety inspection station operated by the California Highway Patrol. National studies reveal that 80 to 90 percent of children are not properly restrained, and many local car-seat check points report that 95 percent of car seats are installed incorrectly. At Community Safety Saturday, expert technicians will check for proper installation and give parents and caregivers critical information about installing car seats correctly for their particular child and vehicle.

The CHP will also provide information and take signups for its Start Smart teen driver education classes. Start Smart classes increase traffic-safety knowledge and better prepare teens for the road ahead. The CHP will also bring information about the Impact Teen Driver program as well as talk to teens and parents about the dangers of distracted driving.

Another main attraction will be the KlaasKids Foundation Print-A-Thon, a free service providing digital photo ID & fingerprinting for every child. Parents receive a free DNA collection kit, child safety tips, and a 9-point plan on what to do if their child disappears. KlaasKids is a nonprofit organization whose mission is to stop crimes against children by providing education and knowledge to the general public, and by promoting partnerships with concerned citizens, the private sector, organizations, law enforcement and legislators. Marc Klaas, whose daughter Polly was abducted in 1993, advises, “The best way to avoid victimization is through education and knowledge.” Marc and his wife will personally attend Community Safety Saturday to conduct the Print-A-Thon and speak with attendees.


KlaasKids will also present exciting new child-safety technology products including the Cocoon for KlaasKids, a browser that utilizes the Cloud to protect privacy and provide age-appropriate websites, and Polly’s Guardian Angel, a missing-child alert system for iPhone and Android. Klaas remarks, “KlaasKids believes that technology has advanced to the point that certain applications can and do protect children from those wishing to exploit them.”

At the conclusion of Community Safety Saturday, a drawing will be held at which many exciting, family- oriented prizes will be given away, such as an annual family membership to the Monterey Bay Aquarium, Family Plus annual memberships to MY Museum, season passes to the 2014 Monterey County Fair, a family pass to Elkhorn Slough Safari Nature Tours, a family pass to the Wild Things Vision Quest Ranch, and a one-month family membership at Sanctuary Rock Gym.

Community Safety Saturday will also feature the following attractions:

  • Monterey Fire Department will bring a fire engine and safety information.
  • Monterey Police Department will bring a squad car and motorcycle; and Monterey County Sheriff’s Office will bring a patrol vehicle.
  • United Way Monterey County will have an information booth including handouts about their 2-1-1 program.
  • U.S. Forest Service will bring informational handouts as well as a wildland fire engine. Smokey Bear will also be on hand if he’s not off fighting a forest fire!
  • Department of Parks and Recreation–Division of Boating and Waterways will provide 30 life jackets as prize giveaways.
  • American Red Cross–Monterey Bay Area will bring an Emergency Response Vehicle and a spin wheel with trivia questions and prizes.
  • Sponsored by First 5 of Monterey County, MY Museum will bring Imagination Playground with arts and crafts for the kids. They will also hand out storybooks for young children.
  • Girl Scouts of California’s Central Coast will provide safety information.
  • Boy Scouts of America–Silicon Valley Monterey Bay Council will provide emergency survival and safety tips.
  • Monterey County Office of Emergency Services will bring emergency preparedness information.
  • SPCA for Monterey County will bring pet disaster preparedness information.
  • One Circle Foundation will provide information about their training programs that promote resiliency and healthy relationships in children, teens and adults.
  • California State Parks will provide information about water safety.
  • Restorative Justice Partners will bring information about dispute resolution programs that foster empathy, accountability and restoration of fairness to victims and the community.
  • Radio station 101.7 The Beach will provide music and prize giveaways.



Peter Cazzolla, President and CEO of Capital Insurance Group, remarks, “We are thrilled to bring our Community Safety Saturday to Monterey, California. We may never know how many people we touch with this important information. But we do know that the safety information and tools we provide at these events truly empower parents. If our efforts result in one less tragic story of a child injured while riding in a car because of a faulty or improperly installed child car safety seat, or one less tragic story of a child gone missing, or one less tragic story of a teen killed in a car crash, then we are thankful.”

For more information about the event, please go to www.cigsafetysaturday-monterey.com